Company profile
New Wave Seafood was set up by Tim Boyd in 1989 to provide top-quality fresh fish and shellfish to the most discerning restaurants in the heart of England.
In his first year of business, Tim was just a man with a van and a passion for seafood; 22 years later, the Cotswold-based company has gone from strength to strength and now consists of over 50 experienced staff and a fleet of vehicles delivering to more than 400 loyal, satisfied customers daily, including 9 Michelin-starred restaurants.
With the appointment of Grant Brown in 2003, we added a range of speciality foods, many sourced locally including Cotswold game, fine foods from Rungis Market in Paris, and an extensive selection of dry goods and other chef's essentials.
In 2008 we opened New Wave - The Fish Shop, in the Market Place in Cirencester, to provide the same, restaurant-quality seafood to the general public.
What makes us special?
At New Wave we are committed to quality, value for money and a friendly, efficient, personal service. We source only the best, from suppliers we know well, our filleting team works through the night to prepare orders to meet your exact specifications, and our 14 refrigerated vans deliver to 10 counties, 6 days a week, usually by noon.
Although the business has grown over the years, New Wave continues to be an independent, owner-operated business - because we are not owned by anyone else, we have greater flexibility and are better placed to serve our customers' individual needs.
We are very happy to offer advice on quantities, portion control or preparation with our customers - just phone and ask to speak to Andy, Oz, Simone or Becky. Also, you're welcome to come and visit our premises by appointment - we'd be delighted to show you round, and offer filleting demonstrations on request.
Where do we source our seafood?
We buy our fresh wild fish daily from all over Britain. Much of it is line-caught by small dayboats from England's coastal waters in Plymouth and Looe to ensure maximum freshness and sustainability and minimum impact on the environment.
We also buy farmed species (including organic) such as salmon sea trout, sea bass, gilthead bream, local Bibury trout and halibut.
Many of our smoked products come from local producers in the Cotswolds.
In addition, we buy daily from Rungis Market in Paris, the largest fresh-food market in the world.
Closer to home, a large shellfish tank on our premises enables us to provide you with live lobster and crab at short notice.
New Wave is committed to promoting sustainable fishing and is approved by the Marine Stewardship Council (MSC) and a keen supporter of the Responsible Fishing Scheme (RFS).
Food safety and hygiene
New Wave takes food safety and hygiene extremely seriously. Our 10,000sq ft unit is purpose-built, with state-of-the-art equipment to ensure maximum freshness and cleanliness. We have dedicated separate fish and speciality areas, top-of-the-range hygienic safety flooring, and several walk-in cold-rooms and fridges, keeping the 'cold chain' maintained at all times.
Our premises are EEC approved (certification number 853/2004), and at the last inspection we were found to be fully compliant in all aspects of our health and safety audit.
We have full traceability on all our seafood.
Meet the team
Tim Boyd
Andy Brown
Andy is our senior account manager and sales team leader. Andy joined us in 2005 as a driver and quickly learnt the produce and quality control. He now looks after many of our top accounts and leads the sales team with vigour. Highly passionate about our produce and in delivering top quality service, Andy is a key member of the New Wave team. Andy will be very happy to advise you on any aspect of fish and seafood buying, including quantities, portion control and preparation.Andy@new-wave.co.uk.
Oz Harbor
Oz is a Senior Account Manager. Although his name is acuaully Andy, that would be too confusing, and due to his country of origin he became known as Oz. He joined us back in 2003 on our night shift, starting as a scaler but then moving up to establish himself as one of our better filleters.
Oz joined the sales team in 2007 He has great knowledge and passion for the industry and regularly gives tours of our unit, as well as filleting demonstrations and talks and has become an integral member of the team.
Simone Holt
Simone has a background in quality catering having worked for several years with Bob Parkinson of Made By Bob.
She has now become a key member of the sales team, finding new business and looking after a group of her own clients.
Becky Hedges
Becky had a background in catering and joined our sales team in early 2011 to help service our ever-increasing client base. She adapted to the role extremely quickly and has become a reliable and concientious member of the team .
Hope Gordon
Hope joined the sales team in October 2011 and is looking after the new Cotswold Fish and Game accounts.
Although she is new to the seafood insustry, she is learning quickly !
Hugh Tuckey
Hugh originally worked at New Wave as a field salesman back in 1992 and set up our Oxford route.. of which some customers we still supply today. He left to join Nisbets as a Sales Manager, and after several years he went to live in France. Hugh rejoined us this summer and is our field salesman. He has over 25 years of experience in supplying the catering trade and undertsnads chefs needs.
Grant Brown
Grant Brown is the General Manager of New Wave and manages the speciality foods department which he brought to New Wave. He understand chefs' needs and is constantly sourcing new products to add to New Wave's already extensive list of fresh and seasonal produce and chef's essentials.
Tom Hannis
Tom is our Fresh Fish Manager. He joined us as one of three apprentices in 2007 and really fitted into our team quickly, He is in our preproom every day, checking that we are only receiving the best possible produce and that the sales team have all the information they need to do their job.
He helps us to maintain the standards which we know are so essential.
Max Jones
Max is our Operations Manager. She looks after our fleet of vehicles and their delivery routes to ensure that your goods arrive as early as possible. She also ensures that our premises is fully compliant with health and safety and that due diligence is applied at all times. 
Preparation team
Our preparation team headed by Pavel and Piotr come in and work through the night to scale, fillet and pinbone your fish. Ladia and Mira grade and sort the fish when it comes in each night and ensure that all work is carried out to an extremely high standard as is the New Wave tradition. During the day we have Matthew and Andrew.
Behind the scenes
- Keith Blundell - Financial Manager and credit controller Keith@new-wave.co.uk
- Paul Cox - Credit Controller Paul.cox@new-wave.co.uk
- Pavel Tomesek - Quality-control Manager Pavel@new-wave.co.uk
- Martin Hudd - Night-shift Manager Martin@new-wave.co.uk
- Anne Vickery - Accounts and Administration Anne@new-wave.co.uk
- Ann Walsh - Accounts and Administration Annw@new-wave.co.uk
- Aaron Lowe- Transport Manager Aaron.lowe@new-wave.co.uk
Other support staff
- 6 admin/warehouse back-up staff
- 9 on the night shift, prepping and processing orders
- 7 daytime prep-room/warehouse staff
- 18 drivers who deliver to 14 routes per day
And at The Fish Shop (Cirencester)
- Ben Hoggett, Benhoggett@googlemail.com
- assisted by James
